Solum Cushions

Solum Cushions
Branding, Graphic Design, Web Design.
Branding

Solum

Solum Cushions

Solum produces hand sewn cushions that are filled with organic buckwheat hulls grown and sourced directly from Canadian, family-run farms.

client:
Solum
agency:
Freelance
designer:
Dakota Koop
work brief

The founders of Solum came to me with an idea for a locally sourced cushion company and a prototype of their inaugural Solum Cushion. Avoiding the stale cliches and tropes that saturated the market, we opted for a brand that was modern, clean and imaginative. Rather than branding the cushion as a meditation tool, we opted to strike a balance between design and decor, promoting a multifunctional unit that could facilitate mindfulness whether you were working from home, socializing with friends over a glass of wine or exploring the astral planes. The logo and brandmark developed are simple, abstract and facilitate future brand growth.

Solum Logo, Wordmark + Tagline
Cushion Hangtag Front
Cushion Hangtag Back
Shipping Boxes
Website Capture
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