See the world your way.
Dr. Lili came to us with a vision – a brand that could live in two worlds. She wanted an identity that exuded professionalism, but was hip enough to appeal to her neighbourhood and clientele – young professional creatives, living in the heart of Vancouver's Gastown.
The logo is equal parts artistic and abstract, utilizing the repetition in Lili’s name to create a mark that is clean, bold and minimal. The simplicity of the logo’s form lent itself perfectly to a pattern that could be used across physical and digital platforms. The logo, when paired with Lili’s wordmark, can be used in two different orientations — horizontal and vertical — which enforces it’s versatility and strength.