The Pink Label: Salon
Freelance

The Pink Label: Salon

AGENCY
Freelance
SERVICES PROVIDED
Visual Identity, Collateral Design
ADDITIONAL CREATIVE
N/A
AVAILABILITY

The Pink Label is a Vancouver Island based salon taking a new and creative approach to hair.

Chantel Cody of The Pink Label came to me with a concept - a poppy new salon with a speak-easy vibe that needed to stand out in an overwhelmingly 'West Coast' market. Steering clear of Spruce Trees, White Caps and Surf Zen vibes, we took the brand in a playfully abstract direction.

The Pink Label caters to unique characters and abstract styles, so it seemed fitting to create a dynamic logo structure that could host a cast of changing creatures. The 'Creatures of The Cosmos' were developed as interchangeable logos, and work together brilliantly as a pattern for dynamic wall art. The brand is poppy, playful and pink.

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