Chantel Cody of The Pink Label came to me with a concept - a poppy new salon with a speak-easy vibe that needed to stand out in an overwhelmingly 'West Coast' market. Steering clear of Spruce Trees, White Caps and Surf Zen vibes, we took the brand in a playfully abstract direction.
The Pink Label caters to unique characters and abstract styles, so it seemed fitting to create a dynamic logo structure that could host a cast of changing creatures. The 'Creatures of The Cosmos' were developed as interchangeable logos, and work together brilliantly as a pattern for dynamic wall art. The brand is poppy, playful and pink.