Solum: Mindful Objects
Freelance

Solum: Mindful Objects

AGENCY
Freelance
SERVICES PROVIDED
Visual Identity, Collateral Design, E-Commerce
ADDITIONAL CREATIVE
Photography: Airisa Photography
AVAILABILITY

Solum is a Canadian start-up producing hand sewn meditation cushions.

The founders of Solum came to me with an idea for a locally sourced cushion company and a prototype of their inaugural Solum Cushion.

Mindful Objects

Avoiding the stale cliches and tropes that saturated the market, we opted for a brand that was modern, clean and imaginative. Rather than branding the cushion as a meditation tool, we opted to strike a balance between design and decor, promoting a multifunctional unit that could facilitate mindfulness whether you were working from home, socializing with friends over a glass of wine or exploring the astral planes. The logo and brandmark developed are simple, abstract and facilitate future brand growth.

contact: get in touch with dakota

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