A visual graphic pack was requested to adorn the customization pod. The concept – to create simple hand-drawn stickers for the container that consumers could subsequently pick to have embroidered on their garments. The graphics were simple, bold, tattoo inspired and repurposed for in-store marketing and communication.
![](https://assets-global.website-files.com/601a6de9681b84928721dd6d/61616dc9e2770f45ae36a272_Puma-CustomizationBadges.jpg)
![](https://assets-global.website-files.com/601a6de9681b84928721dd6d/61616665f1eb56f8276e5c34_5ef478f3329de5c5b9b97bbe_20_06_PumaxYou_03.jpeg)
Make It Yours
Puma X You, is a re-purposed shipping container made customization station at Puma HQ, where consumers can take their newly purchased garments and adorn them with creative, customized material.
![](https://assets-global.website-files.com/601a6de9681b84928721dd6d/616166743331fd12ccaa254b_5ef478ad42433b485383c050_20_06_PumaxYou_02.jpeg)
![](https://assets-global.website-files.com/601a6de9681b84928721dd6d/616166852f95b1632527cdb1_5ef4791f80ca2736b42eab4c_20_06_PumaxYou_07.jpeg)